I've already got my gown, so most of the pages in this wedding magazine I have are pretty irrelevant. But the wedding gown advertising is still...frightening.
OK first of all, some of these gowns are questionable. But, even the models in the most elegant of these dresses are completely un-bride-like in their facial expressions. And I'm using that term loosely. Is "anemic" an expression? What about "jaundiced?"
There are some really smug looks going on. As if they know they look better in their gown than you could ever possibly dream. The couple in this Ann Taylor Celebrations ad has this mystical disbelief thing going on. Looking into each others' eyes as if neither can believe they get to walk down this gravel driveway with someone so good looking.
It is, overall, a display of worries, anxieties, fears, boredom and sunken cheeked sultriness.
Most of the bridesmaids look like they're having a good time. Laughing it up, probably at the dresses they're modeling. Well, except for this Thread ad where all of the redheads look sad at being forced to wear every color in the pink spectrum. Although their hair is very shiny.
On the facing page, the Reem Acra model looks like a doped up child bride sold into a sultan's harem.
I don't understand why so many of these women are lying prostrate on the floor. Is it that they have become so overwhelmed by the velvet belt with giant ribbon flower wrapped around the bodice of their gown? Did they fall off the bed trying to get the garter belt on? Should I anticipate being on the floor at some point during the reception? I don't think we're planning on it being "that" kind of party.
There's also a lot of crouching going on in this magazine. As if the brides are, perhaps, trying to hide something, or from someone. That is not the image of a confident bride folks. This Kenneth Pool chick is in her gown, up on a roof, looking like she's going to make a break for it. I am not going to buy a gown from The Runaway Bride.
I'm not even going to discuss the caved chest, eating disorder look going on here. That's just a given in light of the media's unobtainable standards of beauty blah blah blah. But come on advertisers, would it kill sales to put a few smiles on these faces? I've got 265 days to plan what is supposed to be the "happiest day of my life." Perhaps that could be projected a little more clearly in the ads for all of the products, goods and services I need to purchase in order to make that day happen.
I'm just sayin'.